Alexandra (Alie) Cirgenski is a passionate advocate for purpose-driven ventures, particularly startups and values-based organizations delivering data-driven impact. Her diverse background blends business acumen with a deep commitment to advanced data analytics. Alie holds an MBA from McGill University, where she honed her skills in data-driven product development and strategic leadership.

Prior to her MBA, Alie’s commitment to community was evident in her leadership of the Brooklyn chapter of Five Borough Ladies Arm Wrestling (5blaw.com), a neo-philanthropic organization raising funds for marginalized individuals. While at McGill, she co-founded Projet Bleuet (projetbleuet.ca), empowering Montreal educators and youth workers to address challenging behaviors. For four years, she also served on the executive board of the Center for Community Organizations (coco-net.org) in Montreal, further solidifying her personal dedication to social impact.

Combining her creative roots in design, art, and architecture with her business education, Alie has contributed to maker-space projects and a clean-tech solar energy initiative in China, reflecting her interest in the collaborative nature of the social economy. Originally from New York City, Alie brings a unique blend of urban experience and global perspective to her work.

Alie now lives in Los Angeles with her wife and daughter and is the Managing Director for YouGov’s most innovative product lines: YouGov Behavioral. As the leader of the future of data at YouGov Alie oversees the groundbreaking products that focus on data collection & synthesis of all behavioral data. She directs a 30+ person team, driving the strategy and execution for these innovative solutions. YouGov Signal provides best-in-class data visualization and tracking for online behaviors and performance, while YouGov Safe is transforming the zero-party data landscape by empowering consumers to securely share their online and app data from sources like Netflix and YouTube, all while being compensated. Alie is focused on anticipating market trends and ensuring these products remain at the forefront of the industry. Her responsibilities also include strategic planning, product positioning, go-to-market strategy, and cultivating key client partnerships. In her free time, she enjoys family time with her daughter and wife or golfing for her all-women’s golf league Bunker Club.

Specialties include: Growth marketing, digital marketing, data and technical proficiency, product development, sales and business development, performance marketing, strategic communications and branding, strategic planning, financial and human capital tracking, cash flow analysis, project management, sustainable development planning, impact measurement KPI’s, strategic positioning, competitive analysis, communication, organizational assessment, long-term visioning and missioning, data analysis, CRM, contracts and negotiations, logistics, and workflow tracking.

Are you a female or minority-owned business? Do you have a business or artistic endeavour you need advice on? Get in touch! I offer free consulting services to artists, small businesses and individuals who wouldn’t otherwise be able to afford it because starting a business is hard.