Born and raised in New York City, Alexandra (Alie) Cirgenski received her MBA from McGill University and is passionate about working with start-ups, values-based companies or enterprises that deliver social or environmental benefits to communities. Prior to moving to Montreal for business school, she ran the Brooklyn chapter of an all female arm wrestling troupe Five Borough Ladies Arm Wrestling (5blaw.com) that uses neo-philanthropy to raise money for local organizations providing support for marginalized individuals in society. While pursuing her MBA, Alie co-founded a non-profit called Projet Bleuet (projetbleuet.ca), which works with Montreal based educators and individuals who are interacting with youth in auxiliary settings and are seeking the proper tools to deal with challenging behavior. With a background in design, art, and architecture, after business school, Alie became involved in various maker-space projects that reflect the inter-disciplinary collaborative nature of the social economy and worked on a clean-tech solar energy project in China.
Alie is currently living and working in Los Angeles, where she is Head of Growth for YouGov Signal, the most sophisticated data visualization and tracking tool out there. As Head of Growth, Alie is the overseer of the entire customer acquisition pipeline. She sits at the intersection of marketing, sales, and product development and is primarily focused on customer and user acquisition, activation, retention, and upselling to existing clients. When she’s not traveling for work, she spends the remainder of her time in her backyard ceramics studio or pro bono consulting for social enterprises and female-owned businesses.
Are you a female or minority-owned business? Do you have a business or artistic endeavour you need advice on? Get in touch! I offer free consulting services to artists, small businesses and individuals who wouldn’t otherwise be able to afford it because starting a business is hard.