As part of my ongoing pro-bono work, I hosted a 1.5 hour small group support group for a select group of businesses ranging from somatic healers to landscape artists. The presentation focused on helping small businesses feel empowered through a structured, empathetic sales process and strategic growth planning. The presentation covered:

Core Sales Framework

• The Three Pillars: Why do anything? Why you? Why now? 
• Listening as a Tool
• Building your Structured Process for a Standardized Sales Structure

Market Positioning & Strategy

• Customer Personas: Creating detailed, fictionalized profiles of target customers helps teams tailor their messaging and understand the emotional context of their clients.
• Competitive Analysis: Positioning requires identifying both direct and indirect competitors to find market gaps where your business can uniquely excel.
• Holistic Goal Setting: Businesses should set goals beyond revenue, focusing on efficiency, return on investment (ROI), and regular pricing adjustments based on market comps.

Operational Efficiency

• Value Exchange: If a client cannot meet a price point, businesses should consider value transfers, such as testimonials or advertising, rather than simply undervaluing their services
• Leveraging Technology: Automation for job costing, lead management, and automated scheduling to free up time for core business activities.
• Persistent Follow-Up: Rejection is often just a matter of timing; consistent, polite follow-up (ideally within 24 hours of a meeting) is essential to closing deals.

The presentation concluded with personalized support, participants were encouraged to bring in questions, concerns and specific challenges they wished to address during the session.

Are you a small business looking for support? Reach out, let’s connect, I’m here to help!